The Keys to Unlocking Community Norms


Community norms often lie at the heart of the way communities are designed and operate. Understanding how community norms impact human behavior can help leaders strategically strengthen their communities. This 1.5 hour, interactive workshop will unlock the science of norms and how we can use their power for the good of our community. As community and organizational leaders you are uniquely positioned to recognize the opportunities to foster health and wellness through policy and system improvements.


Learning Objectives:

  • Describe key social science theories and models that provide a foundation for understanding community norms’ influence on human behavior
  • Describe the top three factors that influence community norms
  • Describe three examples of community-level efforts that foster health and wellness
  • Apply foundations and factors to a community norms scenario


  • Cost = FREE
  • Two identical sessions are offered on two different days
  • Limited to 16 participants per session
  • Conducted virtually using Zoom

Click the image above to
download the flyer.

Monday, 8/23/21 – 12:00 p.m. to 1:30 p.m.

Thursday, 9/2/21 – 11:00 a.m. to 12:30 p.m.

Workshop Facilitator:

Penny Pritchard, MPH, Penny Lee Consulting

Over the last 15 years Penny has been devoted to understanding and addressing health related disparities throughout her roles in nonprofit leadership and public health. She has been privileged to become a change agent, working alongside community stakeholders to implement and evaluate community-based programs while also leading innovative initiatives. She feels fortunate to have made a significant impact through nonprofit resource development, policy, system and environmental change across multiple cities, counties, and states.

The workshop curriculum was originally developed by Deschutes County Health Services staff, Jessica McDonald, MS, and Whitney Schumacher, MPH, under funding from grant number H79SP021072 from the Office of National Drug Control Policy (ONDCP) and Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health and Human Services, as well as funding from the Oregon Health Authority. Curriculum revisions have been made by Penny Pritchard, MPH (Penny Lee Consulting), and Julie Spackman, Certified Prevention Specialist (Deschutes County Health Services), in consultation with Jessica McDonald (Deschutes County Health Services). The views, policies, and opinions expressed are those of the authors and do not necessarily reflect those of ONDCP, SAMHSA or HHS.

Deschutes County encourages persons with disabilities to participate in all programs and activities. This event is accessible to people with disabilities. If you need accommodations to make participation possible, please call Julie Spackman at (541) 388-6619 or send email to

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